Hi,
Well your going to need to know how to program, that is not even optional.
Flash is your best bet for a web based game, and probably the easiest.
There are a number of books on the subject, Such as Flash for fun and games.
Essentially you make money by showing banners, these days a good flash game on Facebook with adverts could net you as much as 3000 dollars a day up to 25 000 a day.
New grounds and so on have been making millions for years with this concept.
I wont write games for you but if you get stuck along the way feel free to ask simple questions, I have written close on 30 flash games and larger projects for the now defunct Apogee, so I have some experiance in this.
Xtreame
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