Hi,
Well that kind of like saying starting your own business could make you rich. Like any website, you make money based on Unique visitors, every 1000 of them gets you say $0.20
So you would have to have some pretty popular content, and update it religiously, PerezHilton.com does well:
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http://www.websiteoutlook.com/www.perezhilton.com
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Xtreame